Vehicle Advertising vs. Traditional: When you begin to compare the numbers, vehicle advertising is a no-brainer. According to a study by Arbitron, Inc., 96% of Americans travel in a vehicle each week as either a driver or a passenger. If you compare this to other forms of advertising, only 66% of Americans read a daily newspaper. With mobile advertising, exposure is not limited to consumers of different socioeconomic spectrums. Outdoor media reaches consumers not exposed or lightly exposed to newspapers, local television, etc. According to the Traffic Audit Bureau, 91% of all people notice the words and pictures on vehicles. Besides, you can place this wrapped vehicle right under a billboard and not spend even a fraction of the cost that guy’s spending. Our goal is to get them to look at yours before anything else. If you’re parked under that billboard they wont even see them. We give all of our designs that “wow” factor”.
Companies spend thousands of dollars each year in advertising expenses. The average full page display ad in the Yellow Pages can cost up to $15,000 a year. In the phone book, all competitors are sharing the same space therefore brand recognition is going to be the determining factor in consumers’ selection. Not only that, but you have to hope that someone will pick up that same directory you are located in and then select you from the list.
Cost Effective: Fleet and Vehicle graphics are a highly cost-effective way to promote your business around town and across the country where your vehicles/delivery trucks are on route. Once we apply the graphics to your vehicles, there is no monthly expense. You keep running your ads rent-free month after month. Compare that with radio, TV, print or billboard advertisement where you have to pay every time you run an Ad. Consider getting customized vehicle graphics from Wraps n Signs by Trim It that can help you build awareness at a fraction of your current advertising expenditures in other media.
High Visibility: The graphics on your trucks, buses and vans are in constant motion and reach millions of people every day. Once we have created graphics on your vehicle they are visible 24/7 everywhere your vehicle goes including parking lots, malls, restaurants, shopping centers, schools, etc. Just think of it, placing a billboard with your ad anywhere you want to advertise. Just park it!
In The End: Comparing the costs and benefits of the use of vehicle advertising to traditional advertising, the choice is clear. By investing in vehicle wraps or fleet graphics from Wraps n Signs by Trim It, you are taking the next step in creating brand recognition and high visibility for your company.